In Steve Martin’s movie The Jerk, his character decides that he becomes “somebody” when his name is printed in the phone book. After that, he is obsessed trying to “be somebody.”
My boss decided my name should be on the electronic directory in our building. So if you go to my building and head over to the cool new touch screen building directory and search on my name, you’ll find out which suite I’m in. When he told me, I couldn’t get that Steve Martin line out of my head “Beeeee somebody!”